Client: New Look Retailers
Scope: Art Direction, Photography & Retouching
As part of Giles Deacon's collaboration with New Look. My brief was to design initial concepts for the packaging, with the challenge of maintaining brand consistency using different suppliers for various components with a range which covers products for cheeks, eyes, nails, lips and accessories.
I was also commissioned to shoot the product photography of the entire range for use both in print and online PR, as well as for part of a Press Launch event.
